Deep Siam
Booking system Redesign
Booking UX overhaul 🫧 Reduce user confusion 🫧 Improve mobile flow 🫧 Lower support tickets 🫧 Dive center client
Deep Siam
Booking system Redesign
Booking UX overhaul 🫧 Reduce user confusion 🫧 Improve mobile flow 🫧 Lower support tickets 🫧 Dive center client
Deep Siam
Booking system Redesign
Booking UX overhaul 🫧 Reduce user confusion 🫧 Improve mobile flow 🫧 Lower support tickets 🫧 Dive center client
My role
UX Designer ,Freelance, 6 months
Focus
Booking flow redesign, developer collaboration
My role
UX Designer ,Freelance, 6 months
Focus
Booking flow redesign, developer collaboration
My role
UX Designer (Freelance, 6-month project)
Focus
Booking flow redesign, developer collaboration
Design Process
Design Process
Before diving into designing, I wanted to see everything with fresh eyes.
Before diving into solutions, I wanted
to see everything with fresh eyes.
Before diving into designing, I wanted to see everything with fresh eyes.
I walked through the platform myself and mapped every small UX issue. From misaligned buttons to missing microcopy, this hands-on audit helped me connect user feedback to real design flaws and laid the groundwork for the redesign.
I walked through the platform myself and mapped every small UX issue. From misaligned buttons to missing microcopy, this hands-on audit helped me connect user feedback to real design flaws and laid the groundwork for the redesign.
I walked through the platform myself and mapped every small UX issue. From misaligned buttons to missing microcopy, this hands-on audit helped me connect user feedback to real design flaws and laid the groundwork for the redesign.
Once the core issues were mapped, it was time to add context.
Once the core issues were mapped,
it was time to add context.
Once the core issues were mapped, it was time to add context.
Lior
Sales Manager
“Most people book through a WhatsApp link, always on mobile - often while on the go.”
Dana
Returning Diver
“I got lost halfway through and had to call to finish the booking.”
Hila
Staff Member
“We’re using two diver databases, it’s confusing for everyone, including us.”
Tomer
New Diver
“It felt like I was guessing my way through. I wasn’t even sure how to log in.”
I interviewed both the Deep Siam team and their users to dig deeper into the pain points. Their stories added crucial layers - from mobile being the main touchpoint to confusion caused by two unsynced diver databases. With those insights in mind, I grabbed my sketchbook, mapped out new user flows, and translated them into wireframes.
I interviewed both the Deep Siam team and their users to dig deeper into the pain points. Their stories added crucial layers - from mobile being the main touchpoint to confusion caused by two unsynced diver databases. With those insights in mind, I grabbed my sketchbook, mapped out new user flows, and translated them into wireframes.
I interviewed both the Deep Siam team and their users to dig deeper into the pain points. Their stories added crucial layers - from mobile being the main touchpoint to confusion caused by two unsynced diver databases. With those insights in mind, I grabbed my sketchbook, mapped out new user flows, and translated them into wireframes.
The final result
The final result
The final result
Flow & Forms
✨ Streamlined flow
✨ Reordered fields logically
✨ Real-time feedback & errors
✨ Helpful placeholders + inputs
Cognitive load & Guidance
✨ Decluttered overloaded screens
✨ Grouped content logically
✨ Rewrote microcopy to guide users
✨ Added missing content + 404
Navigation & Hierarchy
✨ Clearer visual hierarchy
✨ Key actions stood out
✨ Quick nav with icon buttons
Flow & Forms
✨ Streamlined flow
✨ Reordered fields logically
✨ Real-time feedback & errors
✨ Helpful placeholders + inputs
Cognitive load & Guidance
✨ Decluttered overloaded screens
✨ Grouped content logically
✨ Rewrote microcopy to guide users
✨ Added missing content + 404
Navigation & Hierarchy
✨ Clearer visual hierarchy
✨ Key actions stood out
✨ Quick nav with icon buttons
Flow & Forms
✨ Streamlined flow
✨ Reordered fields logically
✨ Real-time feedback & errors
✨ Helpful placeholders & inputs
Cognitive load & Guidance
✨ Decluttered screens
✨ Grouped content logically
✨ Microcopy to guide users
✨ Added missing content + 404
Navigation & Hierarchy
✨ Clearer visual hierarchy
✨ Key actions stood out
✨ Quick nav with icons
Impact
Impact
~30%
Drop in support calls
~20%
Faster booking completion
x2
Repeat users
~30%
Drop in support calls
Drop in support calls
~20%
Faster booking completion
Faster booking completion
x2
Repeat users
Repeat users
Reflection
Reflection
Reflection
This was my first big UX project, and I had to do every part of it. From conducting research and speaking with both staff and clients to solving user flow issues and dealing with the challenges of an outdated system - I was up for the challenge.
My personal diving experience gave me extra perspective, and collaborating with the developer taught me a lot about communication. It wasn’t always easy, especially since he had built the system solo until then and was convinced his way was best. I learned how to back up my design choices with solid research and data, and that helped a lot moving forward.
This was my first big UX project, and I had to do every part of it. From conducting research and speaking with both staff and clients to solving user flow issues and dealing with the challenges of an outdated system - I was up for the challenge.
My personal diving experience gave me extra perspective, and collaborating with the developer taught me a lot about communication. It wasn’t always easy, especially since he had built the system solo until then and was convinced his way was best. I learned how to back up my design choices with solid research and data, and that helped a lot moving forward.
This was my first big UX project, and I had to do every part of it. From conducting research and speaking with both staff and clients to solving user flow issues and dealing with the challenges of an outdated system - I was up for the challenge.
My personal diving experience gave me extra perspective, and collaborating with the developer taught me a lot about communication. It wasn’t always easy, especially since he had built the system solo until then and was convinced his way was best. I learned how to back up my design choices with solid research and data, and that helped a lot moving forward.
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