Play Taylor
Online Game Design
Swiftie trivia game 🪩 Made for fans 🪩 Siblings side project 🪩 Eras Tour inspired
Play Taylor
Online Game Design
Swiftie trivia game 🪩 Made for fans 🪩 Siblings side project 🪩 Eras Tour inspired
Play Taylor
Online Game Design
Swiftie trivia game 🪩 Made for fans 🪩
Siblings side project 🪩 Eras Tour inspired
My role
UX/UI Designer
Focus
Designing playful, fandom inspired game
My role
UX/UI Designer
Focus
Designing playful, fandom inspired game
My role
UX/UI Designer
Focus
Designing playful, fandom inspired game
Design Process
Pieces of the mood board
Design Process
Pieces of the mood board
Design Process
Pieces of the mood board
To shape the concept, my brother and I combined our Swiftie brainpower and explored everything from trivia formats to concert culture. We created a mood board filled with fan moments, concert reels, merch lines, and game inspo - capturing the energy, anticipation, and joy we wanted the game to reflect.
To shape the concept, my brother and I combined our Swiftie brainpower and explored everything from trivia formats to concert culture. We created a mood board filled with fan moments, concert reels, merch lines, and game inspo - capturing the energy, anticipation, and joy we wanted the game to reflect.
To shape the concept, my brother and I combined our Swiftie brainpower and explored everything from trivia formats to concert culture. We created a mood board filled with fan moments, concert reels, merch lines, and game inspo - capturing the energy, anticipation, and joy we wanted the game to reflect.
Even the Fun Stuff Comes With Challenges
🪩 Time & Commitment
Challenge: Conflicting schedules - solopreneur vs. full-time job
Solution: Committed to 5 focused hours/week, split over 2 days
🪩 UI from Scratch
Challenge: Rusty skills after years in design systems
Solution: Used a UI kit, studied references, and iterated until happy
🪩 Marketing Pivot
Challenge: Promoting in concert lines felt awkward and ineffective
Solution: Built a landing page, shared online, then paused based on feedback
Even the Fun Stuff Comes With Challenges
🪩 Time & Commitment
Challenge: Conflicting schedules - solopreneur vs. full-time job
Solution: Committed to 5 focused hours/week, split over 2 days
🪩 UI from Scratch
Challenge: Rusty skills after years in design systems
Solution: Used a UI kit, studied references, and iterated until happy
🪩 Marketing Pivot
Challenge: Promoting in concert lines felt awkward and ineffective
Solution: Built a landing page, shared online, then paused based on feedback
Even the Fun Stuff Comes
With Challenges
🪩 Time & Commitment
Challenge: Conflicting schedules - solopreneur vs. full-time job
Solution: Committed to 5 focused hours/week, split over 2 days
🪩 UI from Scratch
Challenge: Rusty skills after years in design systems
Solution: Used a UI kit, studied references, and iterated until happy
🪩 Marketing Pivot
Challenge: Promoting in concert lines felt awkward and ineffective
Solution: Built a landing page, shared online, then paused based on feedback
Once the concept was clear, it was time to map it out.
Once the concept was clear, it was time to map it out.
Once the concept was clear, it was time to map it out
I built a full set of user flows in Figma to cover every use case - from the game maker’s journey to how players join with a code. I mapped variations like random game mode (where the system acts as the host), big-screen experiences with synced phone controls, and even flows designed for live events. This step helped ensure every scenario felt seamless and fun, whether playing solo at home or at a Taylor-themed party with friends.
I built a full set of user flows in Figma to cover every use case - from the game maker’s journey to how players join with a code. I mapped variations like random game mode (where the system acts as the host), big-screen experiences with synced phone controls, and even flows designed for live events. This step helped ensure every scenario felt seamless and fun, whether playing solo at home or at a Taylor-themed party with friends.
I built a full set of user flows in Figma to cover every use case - from the game maker’s journey to how players join with a code. I mapped variations like random game mode (where the system acts as the host), big-screen experiences with synced phone controls, and even flows designed for live events. This step helped ensure every scenario felt seamless and fun, whether playing solo at home or at a Taylor-themed party with friends.
The final version
The final version
Once the concept was clear, it was time to map it out.
Once the concept was clear, it was time to map it out.
The final version
The final version
When the pieces came together, the magic clicked.
When the pieces came together,
the magic clicked.
We designed the game to work in any setting - from fans in merch lines to cozy game nights. A shared-screen format with mobile participation made it flexible, while features like battery-friendly mode supported longer sessions. The tone was just as intentional: playful, familiar, and full of Swiftie Easter eggs. From lyrics to inside jokes, every detail was crafted to feel like a game made by fans, for fans.
We designed the game to work in any setting - from fans in merch lines to cozy game nights. A shared-screen format with mobile participation made it flexible, while features like battery-friendly mode supported longer sessions. The tone was just as intentional: playful, familiar, and full of Swiftie Easter eggs. From lyrics to inside jokes, every detail was crafted to feel like a game made by fans, for fans.
We designed the game to work in any setting - from fans in merch lines to cozy game nights. A shared-screen format with mobile participation made it flexible, while features like battery-friendly mode supported longer sessions. The tone was just as intentional: playful, familiar, and full of Swiftie Easter eggs. From lyrics to inside jokes, every detail was crafted to feel like a game made by fans, for fans.
Reflection
Reflection
Reflection
Designing this game was one of the most fun projects I’ve worked on. Combining my love for Taylor Swift with my brother’s shared enthusiasm made the process not only smooth, but genuinely joyful. More than anything, it reminded me how powerful shared passion and playful design can be in crafting memorable experiences. It pushed my creativity and reaffirmed both my skills and instincts as a designer.
Designing this game was one of the most fun projects I’ve worked on. Combining my love for Taylor Swift with my brother’s shared enthusiasm made the process not only smooth, but genuinely joyful. More than anything, it reminded me how powerful shared passion and playful design can be in crafting memorable experiences. It pushed my creativity and reaffirmed both my skills and instincts as a designer.
Designing this game was one of the most fun projects I’ve worked on. Combining my love for Taylor Swift with my brother’s shared enthusiasm made the process not only smooth, but genuinely joyful. More than anything, it reminded me how powerful shared passion and playful design can be in crafting memorable experiences. It pushed my creativity and reaffirmed both my skills and instincts as a designer.
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Curious for more?
Check out more projects
Deep Siam
UX improvement 2020-2021
~30% drop in CS calls
Lebara NL
UX/UI Lead 2022 - Today
+7-20% conversion & engagement
Curious for more?
Check out more projects
Deep Siam
UX improvement 2020-2021
~30% drop in CS calls
Lebara NL
UX/UI Lead 2022 - Today
+7-20% conversion & engagement
